WORKING WITH WORDS
feature words
I have written hundreds of features for industry publications, in-house magazines, newspapers, journals, and many other types of print and digital media. They include corporate profiles, product reviews, human-interest stories, interviews, technology insights, travelogues and lifestyle articles.
Whether your needs are specialist or general, corporate or consumer, I can provide copy on any subject to any length.
I thoroughly research every writing assignment and am happy to travel. An experienced photographer, I can also provide pictures.
For in-depth features or brief articles, contact me at sean@smcreativewords.com.
technical words
When describing products, services or concepts, you need clear and crisp copy to communicate with your audience and meet their needs.
I'm highly experienced at processing technical information and turning it into effective marketing copy and user guides. I've worked with subject experts in software development, civil engineering, banking, insurance, construction and the motor industry.
If you need words that are precise, informative and jargon-free, drop me a line at sean@smcreativewords.com.
corporate words
Corporate and commercial writing covers a wide variety of business channels, messages and audiences. For example:
- Client magazines and newsletters
- Trading statements and annual reports
- Sales leaflets and brochures
- Internal strategy documents
- White papers and mission statements
- Keynote speeches and video scripts
- Digital and print mailshots
- Features for the business and trade press
I've provided ideas, words, design and direction for every type of corporate communication. Whether you need a flyer or an annual report, a business feature or an entire magazine, contact me at sean@smcreativewords.com.
brand words
Language is at the heart of every successful brand. What you say, and particularly the way you say it, will define your business.
Like all reputations, brands are built on credible words as much as deeds. Which is why every business must use the right tone of voice if it wants to speak with authority and conviction.
I’ve helped to develop brands across many different sectors and markets, and produced straplines, product names, vision and value statements, advertising campaigns and a wide range of brand-focused copy.
If you need to build a brand from scratch, or have a brand that lacks personality and market presence, I can help you bring it to life. Contact me at sean@smcreativewords.com.
digital words
Digital communication is now more powerful than print. Whether at home, work or on the move, we’re exposed to a constant stream of news and marketing messages.
Today, we see the world through computers and hand-held devices, and writing for digital media requires special skills. It’s a fast-moving marketplace where effective online communication is a science as much as an art – not least for social media.
I've provided copy for websites, e-zines, e-bulletins and many other forms of web-based internal and external communications. I’ll ensure you reach your audience with the right words and the right media. Contact me at sean@smcreativewords.com.
employee words
Clear internal communication is a prerequisite for effective external communication. Staff need to be informed, involved, motivated and engaged; they must feel they belong to an organisation and can both identify with and contribute to its strategy.
My experience covers the widest range of internal channels and types of communication. For example:
- Posters
- Intranets
- Style guides
- Newsletters and bulletins
- Surveys and questionnaires
- Vision and value statements
- Content for company meetings
If you need help with internal communication, contact me at sean@smcreativewords.com.
colourful words
Sometimes you need to convey the special appeal of an event, a place, a person or an experience.
That's when you need words with a sense of fun and occasion. Words with spark and zest. Words that add colour, character and charisma.
Perhaps you want a travel brochure, an event programme, or a special invitation. Or maybe a humorous profile or a description of a novel product. Whatever the challenge, if you have a project that needs imagination and flair, I can provide the inspiration and the copy. Contact me at sean@smcreativewords.com.
advertising words
Advertising is an important strand in the marketing mix and one of the most direct ways to reach and influence your target audience. It’s also likely to be a high-ticket item, so both concept and copy need careful thought.
Whether the aim is to increase sales, to inform or to educate, well-focused and compelling advertising will give you greater presence and credibility in the marketplace. However, an ill-conceived and poorly delivered campaign can sink a product or service.
I've written adverts for many different sectors and interests, from financial services through to fast-moving consumer goods and lifestyle brands. If you need an advertising strategy and a campaign, or simply a one-off advert, contact me at sean@smcreativewords.com.
media words
Positive media coverage is the equivalent of unpaid advertising, generating column inches that will strengthen your position in the marketplace and attract new customers.
To make the news you must first identify what’s newsworthy and then distribute your story in the right format for editors to use. In other words, a well-crafted press release.
Whether you're looking for a one-off press release, advertorial, by-lined articles ghosted for an executive, or a full-blown campaign, I can improve your media profile and build your business. Contact me at sean@smcreativewords.com.
spoken words
Words are powerful. They can make or break reputations, win friends and influence people, or alienate an audience and send it to sleep.
A good speech has enormous value. Politicians know it, chairmen and chief executives know it, and bridegrooms and best men the world over know it. But speeches can backfire if your material is poor, you misjudge the audience, or your words are just plain dull.
You need to be relevant and informative. Above all, you need to win your audience by engaging and entertaining it. And, as with all the best speeches, a little humour can go a long way. If you make someone smile, they’ll remember you – and what you said.
I’ve researched and written many speeches for executives, academics and other presenters. From a keynote address to an awards acceptance speech, I’ll be happy to put words in your mouth. Contact me at sean@smcreativewords.com.
